Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotel Roma
The ultimate expression of Bulgari takes shape in the newest Bulgari Hotels & Resorts jewel, its ninth property. Located in the Campo Marzio neighborhood, minutes from the Piazza di Spagna and Via del Corso shopping area, it bridges antiquity and innovation, drawing on myriad influences and inspirations to create a new icon of the Eternal City.
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...
Bulgari Hotel Tokyo
On 4th April, Bulgari Hotels & Resorts introduces its newest gem, Bulgari Hotel Tokyo, the first Bulgari hotel in Japan and the 8th in the collection. Occupying floors 40 to 45 of an ultra-skyscraper in the Yaesu 2-Chome North District overlooking the iconic red brick Tokyo Station, the Imperial Palace Garden and the city all the way to Mt Fuji. 98 ...