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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A star shines bright in Beijing. MICHELIN Guide Beijing has released their 2025 rankings today and Il Ristorante-Niko Romito has been awarded one MICHELIN star for the sixth consecutive year. It is a mark of distinction that it has been so consistently awarded for excellence and the star places Il Ristorante among the world's finest dining ...
Bvlgari Hotel Beijing launches a new philanthropic partnership with Tencent Music Entertainment Group (TME). The inaugural event, the Yuepu Music Garden Space Charity Concert was held at the Tadao Ando-designed Genesis Art Gallery, adjacent to the Hotel, which provided an iconic backdrop for the performances. The initiative is dedicated to bringing ...
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...