Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
The Bulgari Spa announces a new partnership with the wellness brand GROUND. Inspired by "purposeful selfcare", GROUND uses 100% natural products made in small batches in Ireland to achieve balance with the intention of long term peace of mind and good health. The GROUND philosophy is based on the difference between each body and treatments use ...
Bulgari Hotel London unveils The Bulgari Lounge, a cosy, intimate "living room" featuring updated interiors courtesy of architectural firm Antonio Citterio Patricia Viel and the one-year residency of Italian pastry chef and chocolatier Gianluca Fusto. The new Lounge introduces the Dolci experience showcasing Fusto's contemporary artisanal pastries, ...
To coincide with the reopening, Bulgari Hotel London introduces a new series of Staycations. The collection of thoughtfully designed experiences invites guests to enjoy all the pleasures of holiday, closer to home. Curated escapes invite guests to enjoy the Hotel’s impeccable amenities and services, as well as the distinctive charms of ...
The Bulgari Spa is renowned for hosting a series of ' Star Residencies' led by world’s best welness and beauty experts, the stars in their fields. For 2024, internationally-recognized facialist Adeela Crown comes back to the spa for her Pop-up Suite from 11th to 18th February. Crown will be announcing additional dates throughout the year, to follow ...