Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.
ROMA WITH A VIEW
Bvlgari Hotel Shanghai recently held its “Roma With A View” event, announcing a year-long collaboration with famous musician James Li. To start, hotel has created three exclusive cocktails — available all summer at La Terrazza — based on his latest album. Burning Nose mixes rum and passion fruit, Mangelato enlivens gin with a special mango sago ...
Bvlgari Hotels & Resorts peerless expression of luxury will be coming to the Maldives, thanks to an agreement just signed for the Bvlgari Resort Ranfushi, to open in 2026. The 20-hectare property will be located on Raa Atoll and comprise 54 villas, including a Bulgari Villa on its own private island. Designed by architectural firm ACPV ARCHITECTS ...
13th April was a dazzling affair, as imagined by the Roman Jeweller of Time. As part of Watches & Wonders 2021, Bvlgari watches introduced its novelties, Grande Complication watches and jewellery watches at an exclusive exhibit installed at Bvlgari Hotel Shanghai. With a guestlist of media, business partners and other luminaries, the crowd was as ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...
.JPG/jcr%3Acontent)
