Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bvlgari Hotel Beijing launches a new philanthropic partnership with Tencent Music Entertainment Group (TME). The inaugural event, the Yuepu Music Garden Space ...
Channeling pure Mediterranean sophistication on a private peninsula overlooking two bays of the Bodrum coast, the first of the Mansions is now open for private ...
A chic new addition to the region, the Resort will occupy 10 hectares of terraced gardens on the tip of a private peninsula. The new property will be home to ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth ...