Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotel Roma
The ultimate expression of Bulgari takes shape in the newest Bulgari Hotels & Resorts jewel, its ninth property. Located in the Campo Marzio neighborhood, minutes from the Piazza di Spagna and Via del Corso shopping area, it bridges antiquity and innovation, drawing on myriad influences and inspirations to create a new icon of the Eternal City.
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...
Experiencing one of the most celebrated traditions of the Italian lifestyle has never be more breathtaking. The Bulgari Bar at the Bulgari Resort in Bali offers its guests the enchanting experience of “The Aperitivo” on a cliff with magnificent sunset views overlooking the Indian Ocean. Here, guests could choose among one of the classic Italian ...
An ancient Balinese tradition is the inspiration behind a new experience at the Resort. Melukat, a purifying ceremony designed to cleanse body and mind, is said to dismiss bad omens to prevent illness and bad luck. For guests, the ritual begins at the Resort’s temple, where they are dressed in traditional attire and met by a Balinese priest who ...