Building 2 Courtyard No. 8 Xinyuan South Road, Chaoyang District, Beijing 100027 +86 10 8555 8555
Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...
Bvlgari Hotel Beijing held a dazzling garden poetry ensemble to welcome the sunny season. "A Poem to Time" celebrated the joy of spring with dance, music performances and poetry readings put on in partnership with "The Poem for You", an international arts and cultural exchange platform. Overlooking the Liangma River, the lush garden was a magical ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...
Autumn's cooler temps are the perfect pairing for Bulgari Bar Beijing's new seasonal cocktails menu, carefully curated by the Bar's expert mixologists. Best experienced in the bar or on the outdoor terrace overlooking the Liangma River, they use timely ingredients to set the scene for an enchanting autumn, and will be available for a limited time ...