Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bulgari Hotel Tokyo
On 4th April, Bulgari Hotels & Resorts introduces its newest gem, Bulgari Hotel Tokyo, the first Bulgari hotel in Japan and the 8th in the collection. Occupying floors 40 to 45 of an ultra-skyscraper in the Yaesu 2-Chome North District overlooking the iconic red brick Tokyo Station, the Imperial Palace Garden and the city all the way to Mt Fuji. 98 ...
Bulgari Hotel London unveils The Bulgari Lounge, a cosy, intimate "living room" featuring updated interiors courtesy of architectural firm Antonio Citterio Patricia Viel and the one-year residency of Italian pastry chef and chocolatier Gianluca Fusto. The new Lounge introduces the Dolci experience showcasing Fusto's contemporary artisanal pastries, ...
A new experience combines two facets of Bulgari Hotel London experience to make it a magnificent day for two. Champagne Afternoon Tea and Spa experience begins with a facial or massage at The Bulgari Spa, followed by our signature Champagne Afternoon Tea in The Bulgari Lounge bringing a taste of continental cool to the City. Guests are invited to ...
Bulgari Hotel London unveils a fresh look for the Rooms and Suites. Inspired by Bulgari's famous gemstones, jewel-toned silk rugs and curtains, complement cognac leather chairs, cashmere throws and artworks from the Bulgari archive. The refreshed spaces represent a reimagined Bulgari glamour, while still incorporating existing details like black ...