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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Lying in the very heart of the capital, the Forbidden City is one of Beijing’s most alluring attractions. Exploring the astounding 980 buildings inside the Forbidden City may seem an intimidating task, but with savvy guides leading you through the courts where emperors once walked, you’ll uncover the juicy secrets and fascinating history of this ...
Bulgari Hotels & Resorts is pleased to announce that the collaboration with award-winning beauty brand Augustinus Bader has now landed in Beijing. The partnership continues with the new treatment created just for the Bulgari Spa, the Augustinus Bader Exclusive Bulgari Facial, which is now available at the Bulgari Spa Beijing, following its debut in ...
How's this for a dreamy dress code? Bulgari Hotels & Resorts and Milanese brand LaDoubleJ are introducing an exclusive new line of custom-printed silk pajamas, “La Double J x Bulgari Hotels & Resorts”. One each, in two different patterns, have been launched at a series of "pajama parties" held at the Bulgari Suite in each of the destination ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...