Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
Bvlgari Hotels & Resorts launches new pet amenities in four destination: Milan, London, Paris and Tokvo (La Terrazza Lounge - Bvlgari Ginza Tower). The Bvlgari Pet collection includes beds, blankets, bowls, tents, toys, carriers, water bottles and dog brush. Designed to make it easier than ever to travel with furry friends, the Bvlgari Pet Club ...
Bvlgari Hotels & Resorts around the world have opened the doors to their exclusive Serpenti Suite, with Bvlgari Hotel London revealing its own stunning tribute to the iconic symbol. The latest expression of the endlessly inspiring motif, the Suite invites guests to immerse themselves in the allure of Serpenti, which is brought to life in luxurious ...
The Bvlgari Spa announces a new partnership with the wellness brand GROUND. Inspired by "purposeful selfcare", GROUND uses 100% natural products made in small batches in Ireland to achieve balance with the intention of long term peace of mind and good health. The GROUND philosophy is based on the difference between each body and treatments use ...
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