Building 2 Courtyard No. 8 Xinyuan South Road, Chaoyang District, Beijing 100027 +86 10 8555 8555
Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...
Bvlgari Hotel Beijing has been awarded five stars in the Forbes Travel Guide for 2026. The world’s only independent global rating system for luxury travel, Forbes assesses hotels, spas, experiences, and more based on up to 900 objective criteria, making its star system the ultimate authority on luxury hospitality. An urban oasis with easy access to ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...
Bvlgari Hotels & Resorts is celebrating the trailblazing women shaping Italy’s organic wine landscape with the launch of a new wine list, Le Donne Eroiche del Vino Biologico – The Heroic Women of Organic Wine. This curated selection highlights Italian women who are redefining viticulture with passion, creativity, and a steadfast commitment to ...