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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
A new collection of pastries from Chef Niko Romito reimagines traditional Italian sweets for a modern palate. Crafted with less fat and sugar, they capture Chef Niko’s light approach to Italian cuisine. La Pasticceria - Niko Romito comprises 11 gorgeously rendered pastries that can be had in the comfort of the lounge. For Afternoon Tea, five ...
Bvlgari Hotel Beijing launches a new philanthropic partnership with Tencent Music Entertainment Group (TME). The inaugural event, the Yuepu Music Garden Space Charity Concert was held at the Tadao Ando-designed Genesis Art Gallery, adjacent to the Hotel, which provided an iconic backdrop for the performances. The initiative is dedicated to bringing ...
Bvlgari Hotel Beijing held a dazzling garden poetry ensemble to welcome the sunny season. "A Poem to Time" celebrated the joy of spring with dance, music performances and poetry readings put on in partnership with "The Poem for You", an international arts and cultural exchange platform. Overlooking the Liangma River, the lush garden was a magical ...
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the children of Punto Luce delle Arti a masterclass in sports. Fitness and play are essential for all, but especially for kids, and Datome knows as well as anyone the benefits and joys that can ...