Bvlgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bvlgari has created the Bvlgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bvlgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bvlgari committing to drastically reducing its footprint over the next few years.
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...
Sundays will never be the same. The Bulgari Sunday Brunch tradition comes to Shanghai with the launch of a new set menu at one-Michelin-starred Il Ristorante – Niko Romito. Inspired by classic Italian family meals, executed with a contemporary point of view, and served with a side of stunning city views, it's a delicious way to spend a weekend ...
Bvlgari Hotels & Resorts is celebrating the trailblazing women shaping Italy’s organic wine landscape with the launch of a new wine list, Le Donne Eroiche del Vino Biologico – The Heroic Women of Organic Wine. This curated selection highlights Italian women who are redefining viticulture with passion, creativity, and a steadfast commitment to ...
Going back to the days of Marco Polo and the Silk Road, China and Italy have long held a special relationship and connection.
Bulgari proudly marks its fourth consecutive participation in the China International Import Expo (CIIE) from 5th through 10th November. In this year’s edition Bulgari builds on the theme of East Meets West through a series ...
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