Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
With warmer temperatures in our sights, it’s the perfect moment to launch the new La Terrazza outside dining experience. Buzzing with the revelry of new ...
Bulgari Hotel Beijing has just been named the Best Luxury Hotel in China by the Hurun “Best of the Best” 2021 Survey. A reflection of the tastes of China’s ...
On the occasion of World Children's Day, Italian basketball champion and former NBA player Gigi Datome teams up with Bulgari and Save the Children to treat the ...
The 1500 square-meter Bulgari Spa adds a further luxurious touch to the guest experience featuring 11 treatment rooms, a fitness center and a 25-metre pool made ...