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Bulgari is doubling down on its commitment to creating a sustainable future. Its new strategy, “innovating the present for a sustainable future,” retraces key elements of the company’s existing “giving back” strategy, including its long-standing partnership with Save the Children and cultural patronage, before outlining new initiatives. The COVID-19 pandemic has created an opportunity for luxury brands to take the lead in fundraising and corporate responsibility. In light of the crisis, Bulgari has created the Bulgari Virus Free Fund to support vaccine research and development. To improve tracing and transparency of its philanthropic programmes, Bulgari will be using blockchain technology to track all of its initiatives. In addition, environmental sustainability remains a critically important part of the brand’s mission, with Bulgari committing to drastically reducing its footprint over the next few years.
Bvlgari Hotels & Resorts is thrilled to announce that a new agreement has been signed to open Bvlgari Resort & Mansions in Abu Dhabi in 2030. Set on the horseshoe-shaped Private Island, the Resort comprises 60 Rooms and Suites, 30 Villas and 90 exceptional Mansions of different sizes, plus a state-of-the-art Marina. Designed as a full destination ...
A chic new addition to the region, the Resort will occupy 10 hectares of terraced gardens on the tip of a private peninsula. The new property will be home to 100 private Mansions, with three to six rooms, pool, and outdoor areas. The Resort itself will comprise 84 rooms and suites, as well as signature Bvlgari destinations for dining, wellness and ...
An icon of metamorphosis takes its final form. Launched in celebration of the 75th anniversary of Bvlgari’s most iconic motif, Serpenti Factory explores the snake as an endless source of creative inspiration, telling its story anew through collaborations with cutting edge artists. Since 2023, the show has traveled around the globe, and now comes to ...
A new movie starring Bvlgari Global Brand Ambassador Priyanka Chopra Jonas and produced by Atomic Production and directed by Andrea Rovetta, gives viewers an unprecedented view of Bvlgari Hotel Roma, taking them behind the scenes to discover the craftsmanship and culture that inspired the property. Debuting on Amazon Prime Video on June 7, 2024, An ...